Marketing Analytics & Reporting

Make Confident Marketing Decisions Backed by Accurate Data

You can't optimize what you can't measure — and you can't trust decisions based on inaccurate or incomplete data. Yet the majority of businesses we audit have significant gaps in their marketing analytics: misconfigured Google Analytics setups, missing conversion tracking, no UTM discipline, attribution models that give misleading credit, and dashboards that show vanity metrics instead of business outcomes. At Renux Technologies, we build marketing analytics foundations that give you complete, accurate visibility into what's working, what isn't, and where your next pound of marketing spend should go for maximum return.

Our analytics service begins with proper Google Analytics 4 (GA4) implementation. GA4 is a fundamentally different analytics platform from its predecessor — event-based rather than session-based, with new data models, reporting structures, and configuration requirements. We ensure your GA4 property is correctly configured with comprehensive event tracking, custom dimensions, conversion goals, audience definitions, and data stream settings. We implement enhanced e-commerce tracking for online stores, set up cross-domain tracking for multi-site businesses, and configure data filters that keep your analytics clean and accurate.

Beyond GA4 setup, we establish the full measurement infrastructure your marketing needs. This includes consistent UTM parameter strategies for campaign tracking, server-side tagging for improved data accuracy in a cookieless world, integration of advertising platform data (Google Ads, Meta, LinkedIn) for holistic performance views, and CRM integration to track leads from first touch through to closed revenue. We build custom Looker Studio dashboards that consolidate data from multiple sources into clear, actionable views — tailored to the needs of different stakeholders from marketing managers who need campaign-level detail to executives who need high-level business impact summaries.

Attribution modeling is a critical component of our service. Understanding which channels, campaigns, and touchpoints actually drive conversions is essential for intelligent budget allocation. We implement and compare multiple attribution models — first-touch, last-touch, linear, time-decay, and data-driven — helping you understand the true contribution of each marketing activity. Our monthly performance reports go beyond presenting numbers: they include analysis, context, competitive benchmarking, and specific, actionable recommendations for the next reporting period. Every report answers the question: "So what should we do differently?"

What's Included

• Google Analytics 4 Setup & Configuration — complete GA4 implementation including property configuration, data streams, event tracking, conversion goals, custom dimensions, and audience definitions
• Event Tracking & Enhanced Measurement — custom event tracking for form submissions, downloads, video views, scroll depth, outbound clicks, and e-commerce interactions
• UTM Strategy & Campaign Tracking — standardized UTM naming conventions, campaign tracking templates, and governance to ensure consistent, accurate campaign attribution
• Conversion Tracking — end-to-end conversion tracking setup across GA4, Google Ads, Meta Pixel, LinkedIn Insight Tag, and other platforms with proper deduplication
• Custom Looker Studio Dashboards — bespoke interactive dashboards pulling data from GA4, advertising platforms, Search Console, CRM, and other sources into unified performance views
• Attribution Modeling — implementation and analysis of first-touch, last-touch, linear, time-decay, and data-driven attribution models to understand true channel contribution
• Monthly Performance Reports — comprehensive monthly reports covering all marketing channels with trend analysis, benchmarking, insights, and prioritized recommendations
• KPI Definition & Goal Setting — collaborative definition of meaningful KPIs aligned with business objectives, with realistic targets based on historical data and industry benchmarks
• Competitive Benchmarking — regular analysis of competitor digital presence, estimated traffic, keyword rankings, social engagement, and advertising activity to contextualize your performance
• Data-Driven Recommendations — every report includes specific, actionable recommendations backed by data — not just what happened, but what to do next and why

Platforms & Tools

• Google Analytics 4 (web analytics)
• Google Tag Manager (tag management & event tracking)
• Google Looker Studio (dashboard & reporting)
• Google Search Console (organic search performance)
• Google Ads, Meta Ads, LinkedIn Ads (advertising data)
• SEMrush, Ahrefs, SimilarWeb (competitive intelligence)
• HubSpot, Salesforce (CRM integration & pipeline tracking)
• Supermetrics, Funnel.io (data connectors)
• BigQuery (advanced data analysis for large datasets)